I have been asked to do a presentation in Las Vegas in a Seminar entitled "Use of DVD and Video to Enhance Case Value." The conference is scheduled for June 30, 2012 and more information on where and how you can attend will be forthcoming.
Meanwhile I thought it would be timely to run a series on that issue in my blog. So this week we will take a look at how DVD and video can enhance the value of your case and how your attorney can make that happen. Here is part one of an article I c-wrote with Dave Fulton, a professional videographer:
ENHANCING VALUE BY
USING DVD MEDIA IN A TBI CASE (part 1)
By Tim Titolo, Esq. and Dave Fulton
INTRODUCTION
The use of media at trial is certainly more the norm than the exception. In fact, jury surveys indicate that plaintiff’s use of media does not offend, as one might think, or make jurors believe plaintiff’s attorney is being excessive. Rather jurors expect the use of technology and view it as responsible when used by either
side.
The same can be said for preempting the need for a trial altogether by putting together the strongest possible presentation for ADR and mediation, with the goal of prompting a settlement.
What does a video bring to the table? Simply, there is no other medium that will effectively communicate the non-economic damages of your case like the emotional sledgehammer of a well-produced DVD documentary. While the rule of thumb for evaluating a case may be a multiple of 3.5 of the economic damages, a documentary can boost this value as much as tenfold or more by clearly communicating the contrast in the plaintiff’s life. By tapping into the non- economic damages with a thoughtful DVD documentary, you will find yourself leaping closer to recovering the elusive full value of your TBI cases.
Remember, at ADR the goal is not to bring the adjuster to tears, but to convince the adjuster that you can bring a jury to tears. The use of video is your best opportunity to accomplish this.
Videotape has traditionally been the media of choice in presenting brochures or Day-In-The-Life. Today, however, DVD is becoming widely used. A few years ago, one ran into compatibility issues with CD versus DVD and CD-R, DVD-R versus CD-RW and DVD-RW. Even when a disc was used to record, playback became an issue as some formats work on computers and others on home DVD players. The maze certainly brought many would-be users back to the
safety of traditional videotape, along with its fast-forward and rewind delays and snafus.
The TBI case, complex by nature, is conducive to presentation by DVD at trial and mediation (or other ADR). This article attempts to unravel the mystery of using DVD. Additionally, we will offer simple solutions and methods for producing the TBI case DVD. Rather then focusing on admissibility issues at trial, we will focus on the actual aforethought that might accompany a production for Mediation. The effort will assist you significantly for trial. Finally, we will explore how to make damages more compelling with digital media.
FORMATS AND TECHNOLOGY
For years, videotape came in every imaginable shape and size – BetaMax, BetaCam, U-Matic ¾”, 1-inch, BetaCamSP, VHS, VHS-C, SVHS, 8mm, Hi8, Digital8 – and that’s just the tip of the iceberg.
The next step in the digital revolution was CD-ROMs. While this storage format was simple enough, the confusion arose when a dozen or more video file formats started competing, led by MPG, AVI, and MOV. Each required its own player application on the computer to replay the file.
Then DVD started to catch on. It provided far superior audio (better than
an audio CD) and video. A demand was created to burn small quantities of the discs, so the manufacturers went into overdrive as they smelled the profits JVC had reaped on the VHS format. The requirements of the file system of the DVD was the same throughout, but the nature of the actual storage disk characteristics changed. We had DVD-R, DVD+R, DVD-RAM, DVD-ROM, plus the “RW” versions. Even the nerdish of techies were running into the streets screaming.
Sadly, it’s not over, not by a long shot. With the advent of High Definition, (HD-DVD) formats of Blu-Ray and AOD (Advanced Optical Disk) we will all soon have a whole new vocabulary of alphabet soup on our hands.
Here is all you need to know about DVD formats:
1) Use DVD-R for everything. The disks are only about fifty cents each and it’s the most universal format around. You should find that it plays back on just about any tabletop player or computer drive.
2) Ignore HD-DVD formats for the time being. Honestly, if you want higher quality, just invest in a DVD player that “upconverts” to a component, HDMI or DVI output. The picture from a contemporary store-bought DVD disk is beautiful on a high-def TV with one of these players. Let the dust settle for a couple of years before you take the plunge in this new format.
DECIDING IF YOUR CASE IS RIGHT FOR DVD PREPARATION
Before you ever contact a digital media production company, you must conduct a thorough investigation of the case. It is both a waste of a client’s money and the attorney’s time to invest is such a project without having made the appropriate considerations, not to mention the embarrassment of presenting your project if it is inaccurate or premature.
One way to approach the decision is to ask yourself if investing $5,000 to $10,000, or more, is likely to increase the settlement value by several times that amount. If the answer is “yes” then you are doing a service to your client and the case to move forward. Likewise if you believe the value of the case can increase by $100,000 to several hundred thousand, the investment is very modest.
Some cases are very suited to digital production and the decision is easy. Other times cases are not so well suited but can still be candidates for production. An otherwise mediocre case can get a better then mediocre result if presented dynamically. If the liability is weak, digital media can assist in clarifying the defendant’s presumptions and misconceptions. If damages are questionable, digital media is an opportunity to present your client and the physicians. Ultimately the production should explain the case clearly.
As trials become more expensive and uncertain, plaintiffs should be willing to consider utilizing ADR and specifically mediation. Defendants are also facing uncertain trials and are willing to sit through a presentation. The best time, ideally, would be before litigation costs mount. However, reality is that cases resolve much closer to trial and hence the timing of mediation usually coincides with the impending trial. Preparing for the mediation with a DVD presentation can be an excellent trial preparation effort if done properly. Additionally, depending on the content of the production, parts of the production can be used for trial depending on the jurisdiction.
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Read more in Part 2 next week.